That’s My Personal Business

Live Brand Reviews Part 2: Crafting a Strong Photography Brand

Today is part 2 of our free brand reviews! In this episode you'll hear me chatting with five talented photographers and diving into their branding and how they’re communicating to their clients. 

You'll hear from Christina Mellor, Hanna Walkowaik, Kylie Bady, Sam Murch and Shayleen Jagassar. Whether you're a photographer aiming to elevate your brand or a creative in need of fresh ideas, this episode is full of insights you won't want to miss. We’re taking a close look at branding and showing how even minor tweaks can create major results. Ready to dive in? Let’s get started!

 

Christina Mellor

IG: https://www.instagram.com/christinascaptures/

Website: https://christinascaptures.org/

 

Hannah Walkowaik

IG: https://www.instagram.com/hannawalkowaik/

Website: https://hannawalkowaik.com/

 

Kylie Bady

IG: https://www.instagram.com/kbadyphotography/

Website: https://kbadyphotography.com/

 

Sam Murch

IG: https://www.instagram.com/sammurchphotography/

Website: https://sammurch.com/

 

Shayleen Jagassar

IG: https://www.instagram.com/shayleen/

Website: https://shayleen.ca/

 

Calling All Brands: https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs

 

If you enjoyed today's episode, please:

 

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How to Create a Purpose-Driven Personal Brand with Paula Pwul

It's branding month and today we're speaking with the incredible Paula Pwul, a Personal Branding Consultant, Lawyer and Founder, who leverages her unique insights to help professional and creative individuals build powerful personal brands. Paula shares how her journey from law school to becoming a personal branding expert unfolded in the most unexpected ways. We dive into how she transitioned from a legal career to building a personal branding movement, using her skills in video editing and social media marketing to empower women across the globe.

In this episode, Paula shares the importance of experimenting, finding your voice, and how your brand can—and should—grow with you. If you’re looking for insights on aligning your personal passions with your professional brand or simply need inspiration to follow your unique path, this episode is a must-listen!

Paula is also the host of the She's the Brand podcast, where she shares inspiring and strategic tips to evolving into your own brand and the founder of Afrocreate Digital, a personal branding agency on a mission to tell the African woman’s story.

 

Follow Paula on IG: https://www.instagram.com/paulapwul.co/

She's the Brand podcast: https://podcasts.apple.com/us/podcast/shes-the-brand/id1669845261

 

Calling All Brands: https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

Live Brand Reviews: Expert Tips to Strengthen Your Photography Brand

In this episode, we’re shaking things up with a special series of free brand reviews! I had the pleasure of chatting with three incredibly talented photographers to dive into their branding and how they’re communicating their unique artistry. We explored the gap between what they want to express and how their brand is actually coming across, offering fresh insights to help them fine-tune their message.

You'll hear firsthand from Hannah Conti, Carol Wang, and Kayla Rodriguez, with their profiles linked in the show notes so you can follow along visually. Whether you’re a photographer looking to refine your own brand or a creative seeking inspiration, this episode is packed with valuable takeaways. Get ready to dive deep into brand analysis and discover how a few small changes can make a big impact. Let’s jump right in!

 

Hannah Conti IG:

https://www.instagram.com/hannahcontiphotography?igsh=MTMyb3pla3IwNG1naw==

Hannah Conti website:

https://hannahcontiphotography.com/

 

Carol Wang IG:

https://www.instagram.com/carolwangphoto?igsh=amNlY2lseDlmbWxm

Carol Wang website:

https://www.carolwphoto.com/

 

Kayla Rodriguez IG:

https://www.instagram.com/kaylarodriguezphotos?igsh=MTlqYjA3b29ldmJveg==

Kayla Rodriguez website:

https://kaylarodriguezphotos.com/

 

Calling All Brands: https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

How to Build a Personal Brand That Truly Represents You with Autumn Denae

This month we're talking all things branding!! And in this episode, we're diving deep into personal branding with personal brand consultant Autumn Denae, who shares a powerful framework to help entrepreneurs and creators build a brand that feels true to who they are. Whether you're just starting your business, pivoting, or simply looking to bring more of yourself into your work, you'll find valuable insights in this episode. We explore the concept of branding as a digital extension of your reputation, and the importance of defining what you want to be known for. Autumn breaks down her "six V's" framework—vision, values, vibes, voice, visuals, and visibility—and how each element contributes to creating a brand that resonates with your audience!

For those hesitant about showing up online, this episode offers practical tips to overcome the fear of being seen. We talk about how mindset, practice, and tools like EFT tapping and visualization can help build confidence. If you're struggling with feeling "boring," this episode is packed with advice on how to shift that perspective and recognize the unique value in your story!

 

Follow Autumn on IG: https://www.instagram.com/autumn.denae/

The Edge of Everything podcast: https://podcasts.apple.com/ca/podcast/the-edge-of-everything/id1653495597

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

How to Use Social Media to Create a Personal Brand Connection

Today we're diving into the evolution of branding and how it’s transformed from a visual-centric approach to a more personal and interactive experience. We discuss how traditional branding, focused on logos, colors, and consistency, was once the dominant strategy for big companies. With the rise of social media and platforms like TikTok, businesses now need to engage with their audience in real time and develop more genuine connections. The shift from a top-down projection of a brand to an interactive and personal relationship is now critical for success!

Embracing a more humanized approach to your brand is key to staying relevant and relatable. By learning from both major corporations and smaller businesses who have successfully navigated this shift, you can craft a brand that not only resonates with your audience but also fosters lasting relationships. Come listen and learn how to build a personal brand!

 

"I don't know why my ideal clients aren't hiring me." Is this you? Come join our favorite course to help you build an intuitive brand! https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

How to Leverage HR Strategies for Small Business Growth with Kira La Forgia

In this episode we're talking about HR and people operations with Kira La Forgia, a seasoned consultant who specializes in helping creative business owners and agency leaders build dynamic teams. Kira shares insights into creating company cultures that align with the owner’s vision, ensuring that businesses, particularly those led by women and marginalized communities, can thrive and stand the test of time. Whether you’re a solo entrepreneur or managing a small team, this episode sheds light on why HR is essential at every stage of business development and how it can empower you to build a company that fosters an environment of creativity and innovation!

Kira provides real-life examples, including how HR strategies can be tailored to fit the unique needs of photographers, helping them transition from creative professionals to CEOs of thriving businesses. Come listen and gain a deeper understanding of how HR can be a powerful tool in designing a business that aligns with your goals! 

 

Follow Kira on IG: https://www.instagram.com/theparadigmm/?hl=en

Paradigm Consulting Website: https://the-paradigm.com/

 

Eden Strader has two brand new coaching options! 

 

1. A three month long coaching container dedicated to propelling the business side of your life. With lots of strategy and personal one on one help, this includes monthly calls and unlimited Marco Polo access! Email hello@edenstrader.com for more information.

2. A spiritual/business coaching container. We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information.

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

Beginner-Friendly Tips to Start Using AI in Small Businesses with Cathy McPhillips

We're diving into the world of AI in marketing, with expert Cathy McPhillips from the Marketing AI Institute. We talk about how AI tools like ChatGPT and Descript have revolutionized the way small businesses and creative entrepreneurs manage their marketing efforts, and Cathy shares practical tips on integrating AI into your workflow to save time and enhance creativity.

You'll hear about specific AI tools that have proven invaluable in tasks such as data analytics, social media content creation, and more. If you've ever felt overwhelmed by the sheer number of AI tools available or wondered where to start, this episode provides a clear roadmap to help you harness AI's power. Come listen to learn how AI can become your creative partner, freeing up time to focus on what truly matters in your business!

 

Marketing AI Institute: https://www.marketingaiinstitute.com/

Sequoia Capital: https://www.sequoiacap.com/

 

Eden Strader has two brand new coaching options! 

 

1. A three month long coaching container dedicated to propelling the business side of your life. With lots of strategy and personal one on one help, this includes monthly calls and unlimited Marco Polo access! Email hello@edenstrader.com for more information.

2. A spiritual/business coaching container. We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information.

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

How to Craft Compelling Emails That Convert with Mrs. Vondy

Ready to master email marketing? We're diving into the essential strategies for business owners looking to leverage email marketing! Shannon Vondy, email marketing expert, shares valuable insights on the right way and the wrong way to use emails. We discuss the importance of pre-launch strategies, the nuances of balancing nurturing and pitching, and how different price points can affect your email strategy.

We also discuss the importance of understanding your audience's needs and building trust through consistent and valuable communication. Whether you're a wedding photographer or any service provider, you'll find actionable tips on utilizing email lists to grow your business and keep your audience engaged!

 

Follow Shannon on IG: https://www.instagram.com/mrs.vondy/

Free email template: https://www.theemailclub.co/eden-free-template

 

Send an email to Eden Strader if you're interested in our new coaching option! 3 months of coaching, unlimited Marco Polo access, constant improvements. Reach out for more information! hello@edenstrader.com

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

 

How to Navigate Burnout and Find Renewed Motivation

We're diving deep into a topic that's close to my heart and something many of us have been grappling with lately: burnout. We discuss what burnout looks like, how it can impact your business, and the steps I took to recover and regain my passion. This episode is all about meeting burnout with curiosity, understanding its roots, and finding ways to nurture ourselves back to creativity and motivation. 

From questioning the value of your work to feeling disconnected from your clients, this episode is all about normalizing these experiences and providing you with practical advice on how to navigate this challenging period. See you in there!

 

VIP Days - One day personalized workshops for creative business owners. First, intuition. Second, data. Third, strategy. Fourth, systems. Fifth, map. Come read more about VIP Days and fill out an application to have your own personal workshop with Eden Strader! https://edenstrader.com/vip-coaching-days-for-creatives-1

 

One on One Mentoring with Eden Strader - You've got questions, I've got answers. Book an hourly package of coaching for tailor-made strategy on refining your craft (or whatever else is on your mind). What's included: one on one mentoring via video call to cover anything and everything you'd like to discuss and learn about your business. And a recording of your call so you can revisit our strategy session on demand! https://edenstrader.com/mini-mentoring

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

How to Balance Energy and Succeed in Both Business and Art with Annie Caplan

Today we have Annie Caplan, a fine art boudoir and brand photographer and creative director. Annie opens up about her journey from the corporate world to becoming a full-time entrepreneur, and how she combines her passions for art, wellness, and business. She emphasizes the importance of balancing masculine and feminine energies, sharing practical tips on how to stay grounded and intentional amidst the chaos of entrepreneurship.

Annie's insights on embracing femininity, from yoga routines to creative play, offer a refreshing perspective on achieving holistic success. Whether you're navigating a career transition, seeking manifestation tips, or simply looking for inspiration, this episode is packed with actionable advice! 

 

Annie's website: https://www.anniecaplanphotography.com/

Follow Annie on IG: https://www.instagram.com/annie.caplan.photography/

 

VIP Days - One day personalized workshops for creative business owners. First, intuition. Second, data. Third, strategy. Fourth, systems. Fifth, map. Come read more about VIP Days and fill out an application to have your own personal workshop with Eden Strader! https://edenstrader.com/vip-coaching-days-for-creatives-1

 

One on One Mentoring with Eden Strader - You've got questions, I've got answers. Book an hourly package of coaching for tailor-made strategy on refining your craft (or whatever else is on your mind). What's included: one on one mentoring via video call to cover anything and everything you'd like to discuss and learn about your business. And a recording of your call so you can revisit our strategy session on demand! https://edenstrader.com/mini-mentoring

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!