That’s My Personal Business

How to Build an Effective Instagram Marketing Strategy with María Oliva

We're talking all things marketing this month and this week we're speaking to María Oliva, the founder of SMS Media. Maria dives deep into practical strategies to make Instagram marketing manageable (and even fun!) From rethinking Instagram as an online networking party to discovering the power of batching content creation, Maria shares her expertise on planning posts without the last-minute scramble. Plus, learn how a simple 15-minute daily strategy can transform your online presence and build genuine connections.

Listen to this episode to discover how to refresh your content ideas, go back to basics, and show up authentically while setting boundaries. Whether you’re looking to better manage your time, organize content ideas, or nurture your audience, this conversation is packed with actionable takeaways to help you show up consistently and confidently on Instagram!

María is dedicated to empowering wedding vendors across the U.S. to have fun with social media and gain time back to spend with their loved ones—and rest, without stressing over Instagram. Whether through outsourcing, strategy sessions, or lower-level services like hashtag vaults and bio optimizations, María ensures that managing social media feels light and sustainable.

 

Find Maria on IG: https://www.instagram.com/mariaolivasocial/

The Complete Small Business Growth Guidebook: https://www.amazon.com/gp/aw/d/1961493462/ref=tmm_pap_swatch_0?ie=UTF8&qid=&sr=

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

If you enjoyed today's episode, please:

 

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How to Use TikTok to Grow Your Business with Sarah Weiss

November is all about MARKETING! And to get started, we’re speaking to Sarah Weiss, a business mentor and content marketing strategist specializing in short-form video (specifically TikTok!) 

We explore what it means to embrace experimentation over rigid strategies and why some of the simplest, unscripted content can make the biggest impact when it comes to TikTok marketing.

It’s not about creating a “perfect” polished piece every time; rather, it’s about being yourself and showing up in a way that resonates with your audience. Whether you’re a business owner, creator, or just starting out, this episode will inspire you to experiment and find what works!

 

Find Sarah online:

TikTok: https://www.tiktok.com/@onbrandbysarah?_t=8rEMlGDpNG4&_r=1

Instagram: https://www.instagram.com/onbrandbysarah/

The Cozy Content Corner Podcast: https://podcasts.apple.com/us/podcast/the-cozy-content-corner/id1681417619

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

If you enjoyed today's episode, please:

 

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- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

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How to Overcome Burnout by Prioritizing Hobbies and Self Care with Madison Paige

On this episode, we sit down with Madison Paige: Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder - she helps brands build a ride or die online community so you can stand out & sell out your products & launches online. Her genuine spirit, high energy, & 9 years of experience in the social media world supporting thousands of product based businesses in their growth journey equips her to bring you high level, practical tips as your newest biz growth bestie.

Madison shares her insights on a challenge many entrepreneurs face: finding balance between their personal lives and the demands of running a business. If you've ever felt like your self-worth is tied to your work or struggled to separate your identity from professional achievements, you're not alone. Madison opens up about how she faced these struggles and emphasizes the importance of building a fulfilling life outside of business. She talks about how having hobbies, strong friendships, and a sense of purpose beyond work can actually make you a more successful entrepreneur.

You will also hear practical tips on how to schedule personal time, build a supportive community, and create a mindset that allows for both personal fulfillment and professional success. Come listen to our conversation with Madison Paige!

 

Find Madison at:

Small Business Growth podcast: https://podcasts.apple.com/us/podcast/small-business-growth-podcast/id1500461647

IG: https://www.instagram.com/thisismadisonpaige/

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

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How to Balance Personal and Professional Growth as a Business Owner with Praise Santos McKenna

This month we're talking all about alignment in our business and personal life. And in this episode we're talking about how to balance personal and professional growth as a business owner! Our guest is Praise Santos McKenna, founder of the branding studio ComePlum where she photographs female entrepreneurs and coaches them to scale their businesses for social impact. Her photos have been featured in Vogue and Forbes and she has taught workshops for the Golden State Warriors Dance Team and Shopify. Her project Ethical Weddings won a 20 On The Rise award by the 70,000+ member Rising Tide Society. 

This episode with Praise touches on the importance of creating a brand foundation that reflects both the business's mission and the audience they serve. She shares insights on building relationships with clients through open-ended questions, and how fostering deeper connections leads to lasting impact. If you're a creative entrepreneur struggling to connect with your audience on a deeper level or looking for ways to balance business with personal growth, this episode is packed with actionable advice and inspiration. Tune in for a conversation that blends branding, strategy, and heartfelt connection!

 

Find Praise at:

www.comeplum.com 

https://www.instagram.com/comeplum/

https://www.instagram.com/brandingyourbusinesspodcast/

https://www.instagram.com/bubblesbutigobybubs/

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

How to Find Alignment in Your Business and Personal Life

Ever feel out of alignment, like things in your life/business aren't quite clicking? On this week's episode, we dive deep into navigating the hardest chapters—burnout, big life transitions, and finding your true self in the process. From pushing past discomfort to creating meaningful friendships and embracing authenticity, this episode is full of real talk on how the toughest moments can ultimately lead to personal growth!

Feeling stuck? You're not alone, and we’re going to get into how you can begin finding alignment in your own life!

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

Amazon shop: https://www.amazon.com/shop/edenstrader

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

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Live Brand Reviews Part 2: Crafting a Strong Photography Brand

Today is part 2 of our free brand reviews! In this episode you'll hear me chatting with five talented photographers and diving into their branding and how they’re communicating to their clients. 

You'll hear from Christina Mellor, Hanna Walkowaik, Kylie Bady, Sam Murch and Shayleen Jagassar. Whether you're a photographer aiming to elevate your brand or a creative in need of fresh ideas, this episode is full of insights you won't want to miss. We’re taking a close look at branding and showing how even minor tweaks can create major results. Ready to dive in? Let’s get started!

 

Christina Mellor

IG: https://www.instagram.com/christinascaptures/

Website: https://christinascaptures.org/

 

Hannah Walkowaik

IG: https://www.instagram.com/hannawalkowaik/

Website: https://hannawalkowaik.com/

 

Kylie Bady

IG: https://www.instagram.com/kbadyphotography/

Website: https://kbadyphotography.com/

 

Sam Murch

IG: https://www.instagram.com/sammurchphotography/

Website: https://sammurch.com/

 

Shayleen Jagassar

IG: https://www.instagram.com/shayleen/

Website: https://shayleen.ca/

 

Calling All Brands: https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs

 

If you enjoyed today's episode, please:

 

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How to Create a Purpose-Driven Personal Brand with Paula Pwul

It's branding month and today we're speaking with the incredible Paula Pwul, a Personal Branding Consultant, Lawyer and Founder, who leverages her unique insights to help professional and creative individuals build powerful personal brands. Paula shares how her journey from law school to becoming a personal branding expert unfolded in the most unexpected ways. We dive into how she transitioned from a legal career to building a personal branding movement, using her skills in video editing and social media marketing to empower women across the globe.

In this episode, Paula shares the importance of experimenting, finding your voice, and how your brand can—and should—grow with you. If you’re looking for insights on aligning your personal passions with your professional brand or simply need inspiration to follow your unique path, this episode is a must-listen!

Paula is also the host of the She's the Brand podcast, where she shares inspiring and strategic tips to evolving into your own brand and the founder of Afrocreate Digital, a personal branding agency on a mission to tell the African woman’s story.

 

Follow Paula on IG: https://www.instagram.com/paulapwul.co/

She's the Brand podcast: https://podcasts.apple.com/us/podcast/shes-the-brand/id1669845261

 

Calling All Brands: https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

Live Brand Reviews: Expert Tips to Strengthen Your Photography Brand

In this episode, we’re shaking things up with a special series of free brand reviews! I had the pleasure of chatting with three incredibly talented photographers to dive into their branding and how they’re communicating their unique artistry. We explored the gap between what they want to express and how their brand is actually coming across, offering fresh insights to help them fine-tune their message.

You'll hear firsthand from Hannah Conti, Carol Wang, and Kayla Rodriguez, with their profiles linked in the show notes so you can follow along visually. Whether you’re a photographer looking to refine your own brand or a creative seeking inspiration, this episode is packed with valuable takeaways. Get ready to dive deep into brand analysis and discover how a few small changes can make a big impact. Let’s jump right in!

 

Hannah Conti IG:

https://www.instagram.com/hannahcontiphotography?igsh=MTMyb3pla3IwNG1naw==

Hannah Conti website:

https://hannahcontiphotography.com/

 

Carol Wang IG:

https://www.instagram.com/carolwangphoto?igsh=amNlY2lseDlmbWxm

Carol Wang website:

https://www.carolwphoto.com/

 

Kayla Rodriguez IG:

https://www.instagram.com/kaylarodriguezphotos?igsh=MTlqYjA3b29ldmJveg==

Kayla Rodriguez website:

https://kaylarodriguezphotos.com/

 

Calling All Brands: https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

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- Follow (+) our show for new episodes every Monday!

How to Build a Personal Brand That Truly Represents You with Autumn Denae

This month we're talking all things branding!! And in this episode, we're diving deep into personal branding with personal brand consultant Autumn Denae, who shares a powerful framework to help entrepreneurs and creators build a brand that feels true to who they are. Whether you're just starting your business, pivoting, or simply looking to bring more of yourself into your work, you'll find valuable insights in this episode. We explore the concept of branding as a digital extension of your reputation, and the importance of defining what you want to be known for. Autumn breaks down her "six V's" framework—vision, values, vibes, voice, visuals, and visibility—and how each element contributes to creating a brand that resonates with your audience!

For those hesitant about showing up online, this episode offers practical tips to overcome the fear of being seen. We talk about how mindset, practice, and tools like EFT tapping and visualization can help build confidence. If you're struggling with feeling "boring," this episode is packed with advice on how to shift that perspective and recognize the unique value in your story!

 

Follow Autumn on IG: https://www.instagram.com/autumn.denae/

The Edge of Everything podcast: https://podcasts.apple.com/ca/podcast/the-edge-of-everything/id1653495597

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

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How to Use Social Media to Create a Personal Brand Connection

Today we're diving into the evolution of branding and how it’s transformed from a visual-centric approach to a more personal and interactive experience. We discuss how traditional branding, focused on logos, colors, and consistency, was once the dominant strategy for big companies. With the rise of social media and platforms like TikTok, businesses now need to engage with their audience in real time and develop more genuine connections. The shift from a top-down projection of a brand to an interactive and personal relationship is now critical for success!

Embracing a more humanized approach to your brand is key to staying relevant and relatable. By learning from both major corporations and smaller businesses who have successfully navigated this shift, you can craft a brand that not only resonates with your audience but also fosters lasting relationships. Come listen and learn how to build a personal brand!

 

"I don't know why my ideal clients aren't hiring me." Is this you? Come join our favorite course to help you build an intuitive brand! https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!