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“Our personal lives and businesses are so intertwined” - said everyone ever with no further details. That’s My Personal Business is pulling back the curtain on all things personal, all things business, and all things in between - showing you what it *actually* takes to become a successful creative and photographer through self work, actionable steps, social media strategy and more. Every Monday we’re helping you skip the learning curve by hearing from industry professionals including your host, Eden Strader - a destination wedding photographer turned business coach, leading creative entrepreneurs in building a life of artistic growth, wealth, and freedom. Helping photographers and creatives scale their businesses four-fold, sell out workshops in a week, fill out their calendars and more, Eden scaled her own business to over $1 million in revenue by age 27 while still having a beautiful life outside of her business. It’s time for you to learn how to do the same.
Episodes
Monday Mar 03, 2025
Monday Mar 03, 2025
I'm joined by the incredible Alora Rachelle—photographer turned sales strategist—who's sharing all the secrets to raising your prices with confidence and turning your business into a money-making machine. Alora has been in the game since 2011, building her brand from the ground up, going viral, and booking 17 weddings in a single month. Now, she helps creatives step into their CEO role, ditch the scarcity mindset, and price their services in a way that actually supports the life they want. If you've ever felt stuck in the cycle of undercharging or unsure how to confidently sell without feeling pushy, this episode is exactly what you need.
We’re diving deep into the psychology of pricing to the power of branding and messaging—plus, the real reasons you might not be booking the right clients. Alora breaks down the biggest mistakes photographers make in their sales process and shares her follow-up strategy that keeps inquiries turning into bookings.
Follow Alora on IG: https://www.instagram.com/alora.rachelle/
Alora's free training to stop getting ghosted: https://www.alorarachelle.com/free-training
We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.
Come join our annual Flash Photography Workshop in NYC on April 8th, 2025! You'll learn how to shoot on camera and off camera flash, with a plethora of techniques to absolutely stun your ideal clients and explode your portfolio. After class is over, you'll have multiple hours in studio to practice your new skills while Eden helps you troubleshoot! https://edenstrader.com/in-person-flash-photography-workshop
If you enjoyed today's episode, please:
- Leave a positive review or rating!
- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge
- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.
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