That’s My Personal Business

How to Use Social Media to Create a Personal Brand Connection

Today we're diving into the evolution of branding and how it’s transformed from a visual-centric approach to a more personal and interactive experience. We discuss how traditional branding, focused on logos, colors, and consistency, was once the dominant strategy for big companies. With the rise of social media and platforms like TikTok, businesses now need to engage with their audience in real time and develop more genuine connections. The shift from a top-down projection of a brand to an interactive and personal relationship is now critical for success!

Embracing a more humanized approach to your brand is key to staying relevant and relatable. By learning from both major corporations and smaller businesses who have successfully navigated this shift, you can craft a brand that not only resonates with your audience but also fosters lasting relationships. Come listen and learn how to build a personal brand!

 

"I don't know why my ideal clients aren't hiring me." Is this you? Come join our favorite course to help you build an intuitive brand! https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs

 

We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information on our newest coaching container.

 

If you enjoyed today's episode, please:

 

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How to Leverage HR Strategies for Small Business Growth with Kira La Forgia

In this episode we're talking about HR and people operations with Kira La Forgia, a seasoned consultant who specializes in helping creative business owners and agency leaders build dynamic teams. Kira shares insights into creating company cultures that align with the owner’s vision, ensuring that businesses, particularly those led by women and marginalized communities, can thrive and stand the test of time. Whether you’re a solo entrepreneur or managing a small team, this episode sheds light on why HR is essential at every stage of business development and how it can empower you to build a company that fosters an environment of creativity and innovation!

Kira provides real-life examples, including how HR strategies can be tailored to fit the unique needs of photographers, helping them transition from creative professionals to CEOs of thriving businesses. Come listen and gain a deeper understanding of how HR can be a powerful tool in designing a business that aligns with your goals! 

 

Follow Kira on IG: https://www.instagram.com/theparadigmm/?hl=en

Paradigm Consulting Website: https://the-paradigm.com/

 

Eden Strader has two brand new coaching options! 

 

1. A three month long coaching container dedicated to propelling the business side of your life. With lots of strategy and personal one on one help, this includes monthly calls and unlimited Marco Polo access! Email hello@edenstrader.com for more information.

2. A spiritual/business coaching container. We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information.

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

Beginner-Friendly Tips to Start Using AI in Small Businesses with Cathy McPhillips

We're diving into the world of AI in marketing, with expert Cathy McPhillips from the Marketing AI Institute. We talk about how AI tools like ChatGPT and Descript have revolutionized the way small businesses and creative entrepreneurs manage their marketing efforts, and Cathy shares practical tips on integrating AI into your workflow to save time and enhance creativity.

You'll hear about specific AI tools that have proven invaluable in tasks such as data analytics, social media content creation, and more. If you've ever felt overwhelmed by the sheer number of AI tools available or wondered where to start, this episode provides a clear roadmap to help you harness AI's power. Come listen to learn how AI can become your creative partner, freeing up time to focus on what truly matters in your business!

 

Marketing AI Institute: https://www.marketingaiinstitute.com/

Sequoia Capital: https://www.sequoiacap.com/

 

Eden Strader has two brand new coaching options! 

 

1. A three month long coaching container dedicated to propelling the business side of your life. With lots of strategy and personal one on one help, this includes monthly calls and unlimited Marco Polo access! Email hello@edenstrader.com for more information.

2. A spiritual/business coaching container. We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email hello@edenstrader.com for more information.

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

How to Craft Compelling Emails That Convert with Mrs. Vondy

Ready to master email marketing? We're diving into the essential strategies for business owners looking to leverage email marketing! Shannon Vondy, email marketing expert, shares valuable insights on the right way and the wrong way to use emails. We discuss the importance of pre-launch strategies, the nuances of balancing nurturing and pitching, and how different price points can affect your email strategy.

We also discuss the importance of understanding your audience's needs and building trust through consistent and valuable communication. Whether you're a wedding photographer or any service provider, you'll find actionable tips on utilizing email lists to grow your business and keep your audience engaged!

 

Follow Shannon on IG: https://www.instagram.com/mrs.vondy/

Free email template: https://www.theemailclub.co/eden-free-template

 

Send an email to Eden Strader if you're interested in our new coaching option! 3 months of coaching, unlimited Marco Polo access, constant improvements. Reach out for more information! hello@edenstrader.com

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

 

How to Navigate Burnout and Find Renewed Motivation

We're diving deep into a topic that's close to my heart and something many of us have been grappling with lately: burnout. We discuss what burnout looks like, how it can impact your business, and the steps I took to recover and regain my passion. This episode is all about meeting burnout with curiosity, understanding its roots, and finding ways to nurture ourselves back to creativity and motivation. 

From questioning the value of your work to feeling disconnected from your clients, this episode is all about normalizing these experiences and providing you with practical advice on how to navigate this challenging period. See you in there!

 

VIP Days - One day personalized workshops for creative business owners. First, intuition. Second, data. Third, strategy. Fourth, systems. Fifth, map. Come read more about VIP Days and fill out an application to have your own personal workshop with Eden Strader! https://edenstrader.com/vip-coaching-days-for-creatives-1

 

One on One Mentoring with Eden Strader - You've got questions, I've got answers. Book an hourly package of coaching for tailor-made strategy on refining your craft (or whatever else is on your mind). What's included: one on one mentoring via video call to cover anything and everything you'd like to discuss and learn about your business. And a recording of your call so you can revisit our strategy session on demand! https://edenstrader.com/mini-mentoring

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

How to Balance Energy and Succeed in Both Business and Art with Annie Caplan

Today we have Annie Caplan, a fine art boudoir and brand photographer and creative director. Annie opens up about her journey from the corporate world to becoming a full-time entrepreneur, and how she combines her passions for art, wellness, and business. She emphasizes the importance of balancing masculine and feminine energies, sharing practical tips on how to stay grounded and intentional amidst the chaos of entrepreneurship.

Annie's insights on embracing femininity, from yoga routines to creative play, offer a refreshing perspective on achieving holistic success. Whether you're navigating a career transition, seeking manifestation tips, or simply looking for inspiration, this episode is packed with actionable advice! 

 

Annie's website: https://www.anniecaplanphotography.com/

Follow Annie on IG: https://www.instagram.com/annie.caplan.photography/

 

VIP Days - One day personalized workshops for creative business owners. First, intuition. Second, data. Third, strategy. Fourth, systems. Fifth, map. Come read more about VIP Days and fill out an application to have your own personal workshop with Eden Strader! https://edenstrader.com/vip-coaching-days-for-creatives-1

 

One on One Mentoring with Eden Strader - You've got questions, I've got answers. Book an hourly package of coaching for tailor-made strategy on refining your craft (or whatever else is on your mind). What's included: one on one mentoring via video call to cover anything and everything you'd like to discuss and learn about your business. And a recording of your call so you can revisit our strategy session on demand! https://edenstrader.com/mini-mentoring

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

The Magic Money Math System with Whitney Alexandra

In this episode, we're joined by Whitney Alexandra, a high-performance coach who takes a unique approach to coaching women entrepreneurs. Her philosophy is centered around achieving high performance without the hustle, advocating for a balanced approach where creativity and personal fulfillment coexist with business success.

Whitney illustrates how changing one's mindset can lead to significant business breakthroughs. Her Magic Money Math system, which she discusses in depth, helps entrepreneurs understand their true earning potential and expand beyond their current financial limitations. This episode is a deep dive into achieving business growth while maintaining a fulfilling and balanced life!

 

Follow Whitney on IG: https://www.instagram.com/whitney.alexandra/

 

Harsh Light Shooting Course - 50% off since it's the season of harsh light! https://eden-strader-photography.mykajabi.com/offers/XRFziTtw?coupon_code=SUMMERSALE

 

VIP Days - One day personalized workshops for creative business owners. First, intuition. Second, data. Third, strategy. Fourth, systems. Fifth, map. Come read more about VIP Days and fill out an application to have your own personal workshop with Eden Strader! https://edenstrader.com/vip-coaching-days-for-creatives-1

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

How to Step Out of Your Comfort Zone and Build a Genuine Community with Lindsey Schwartz of Powerhouse Women

It's self improvement month on TMPB! In this episode, Lindsey Schwartz, founder of Powerhouse Women, dives deep into the essence of community and the journey of finding people whose energy resonates with you. She discusses how being proactive and intentional in seeking out new relationships can lead to profound personal growth and a stronger sense of belonging. Lindsey's approach encourages listeners to embrace the discomfort that comes with reaching out, highlighting that the rewards of genuine connection far outweigh the initial fears!

Lindsey also sheds light on the role of self-awareness and energy management in building a supportive community. She talks about the necessity of understanding your own energy levels and setting boundaries to prevent burnout. Through practical tips and anecdotes, Lindsey offers advice on how to navigate social interactions authentically and mindfully. Come dive in!

 

Follow Lindsey on IG: https://www.instagram.com/powerhouse_women?igsh=NzgzMHZjamE5cmoy

 

VIP Days - One day personalized workshops for creative business owners. First, intuition. Second, data. Third, strategy. Fourth, systems. Fifth, map. Come read more about VIP Days and fill out an application to have your own personal workshop with Eden Strader! https://edenstrader.com/vip-coaching-days-for-creatives-1

 

"Within 30 minutes of my VIP Day beginning, I knew this was the absolute best money I'd ever spend on education within my business." -Daytona Lamade

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

How to Successfully Relocate Your Photography Business with Aly Hansen

Are you considering a big move and worried about establishing your business in a new city? Join us in this episode as we talk to Aly Hansen, and she shares her journey of transitioning her business from Alabama to Richmond, and the strategic planning that helped her start her business in a new city. Discover how she leveraged SEO, social media, and local networking to carve out her niche in a competitive market!

Whether you're a photographer or any other creative professional, this episode is packed with actionable tips and inspiration to help you thrive in a new environment. Tune in and learn how to make your next big move a success!

 

Follow Aly on IG: https://www.instagram.com/alyhansenphoto/

Aly's website: https://www.alyhansenphoto.com/

 

Eden Strader Education IG: https://www.instagram.com/edenstraderedu/

 

One on One Mentoring with Eden Strader - Book an hourly package of coaching for tailor-made strategy on refining your craft (or whatever else is on your mind). What's included: one on one mentoring via video call to cover anything and everything you'd like to discuss and learn about your business. And a recording of your call so you can revisit our strategy session on demand! https://edenstrader.com/mini-mentoring

 

Pinterest Possibilities: Welcome to your new favorite marketing tool! Join our freebie and learn how to use Pinterest to market your biz. https://edenstrader.com/pinterest-possibilities

 

Let's Get Lit: Come join our flash photography freebie! https://edenstrader.com/let-s-get-lit-or-artificial-light-freebie

 

Indoor and Artificial Light: Our best selling workshop! It's time to stop being a victim of unpredictable wedding day lighting conditions. A skilled wedding photographer can handle any lighting situation—even creating their own. So how about becoming an ultimate wielder of light, no matter what the wedding day throws at you? https://edenstrader.com/how-to-shoot-flash-at-weddings

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!

A Conversation with Dawn Jarvis: Outsourcing, Transitioning to Intimate Weddings, and Creative Shooting

Today we’re talking to Dawn Jarvis, incredible photographer and educator! We’re diving into Dawn’s photography/life journey as she shares her personal experience of transitioning from shooting large weddings to focusing on intimate micro weddings, while walking us through her step-by-step approach.

We also explore the importance of staying true to your artistic vision and how it can positively impact your clients. Dawn talks about the power of creative shoots in building the right portfolio and inspiring potential clients.

We also discuss outsourcing, how to go about getting started delegating tasks to an assistant, as well as motherhood and how Dawn handles being a business owner as well as a mother. This is definitely an episode you don’t want to miss!

 

Follow Dawn on IG: https://www.instagram.com/dawn_photo/

https://www.instagram.com/dawnphotoeducation/

 

Eden Strader Weddings: https://edenstraderweddings.com/

 

Eden Strader Education IG: https://www.instagram.com/edenstraderedu/

 

Website Design + SEO Optimization Masterclass (over 50% off!!!) https://eden-strader-photography.mykajabi.com/offers/6omPfXnL/checkout

 

One on One Mentoring with Eden Strader - You've got questions, I've got answers. Book an hourly package of coaching for tailor-made strategy on refining your craft (or whatever else is on your mind). Let's put our heads together! What's included: one on one mentoring via video call to cover anything and everything you'd like to discuss and learn about your business. And a recording of your call so you can revisit our strategy session on demand! https://edenstrader.com/mini-mentoring

 

If you enjoyed today's episode, please:

 

- Leave a positive review or rating!

- Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge

- Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you.

- Follow (+) our show for new episodes every Monday!